45 KENANGA INVESTMENT BANK BERHAD Annual Report 2022 OUR SUSTAINABILITY STATEMENT OUR APPROACH TO COMMUNITY INVESTMENT Kenanga has a long history of philanthropic contributions, outreach initiatives, and fundraising campaigns. We continue to strengthen outreach initiatives through employee volunteerism, and support social enterprises through targeted community investment that is consistent with our intent to empower and uplift local communities. In 2022, we contributed over RM180,000 in community investments with direct positive impact over 4,000 lives. In 2022, Kenanga updated its Group Sponsorship Policy to Group Donation Policy to create a standardised approach to evaluating and channelling donation requests and community investments. As we introduced a volunteering mechanism in 2022, we logged a total of 2,382 hours of volunteering service through outreach programme to local communities. COMMUNITY INVESTMENT [GRI 413] Advancing Financial Literacy Our team of experts at Kenanga continued to share their knowledge and insights through various industry financial literacy initiatives. In 2022, we conducted 98 sessions which included webinars, virtual roadshows and exhibitions with over 20,000 participations. The HumanKIND Project: Meals That Give Campaign Kenanga rolled out the ‘Meals That Give’ campaign in 2022 to continue rallying public support for its long-standing social enterprise partner Café Includes, a café operated by a team of persons with disabilities, via online fundraising platform, Sedunia. From the kitchen of Café Includes, the meals prepared were distributed by our volunteers to the beneficiaries in need, including the Persatuan Kebajikan An-Najjah Malaysia, Rumah Ozanam PJ, and Pertiwi Soup Kitchen. Furthermore, in order to encourage more pledges, Kenanga sponsored an additional meal with every meal pledged, matching them 1-for-1. As a result, ‘Meals That Give’ raised over RM50,000 at the end of the year. To date, we have distributed the equivalent of 2,700 meals through the campaign, with Kenanga matching a meal-for-meal. For more information on how further engage our communities and social enterprises as well as our volunteering activities, please refer to page 84 of our Sustainability Report 2022. For more information on how further we participate in industry-related event and our financial literacy initiatives, please refer to page 87 of our Sustainability Report 2022.
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