54 Kenanga Investment Bank Berhad Annual Report 2021 Our Sustainability Approach About This Report We Are Kenanga Message From Chairman and GMD For more details on how further engage our communities and social enterprises, please refer to the Empowering People and Community chapter on pages 68 and 69 of our Sustainability Report 2021. The HumanKind Project: Order-In A Gesture of Kindness Founded on the philosophy of shared humanity, The HumanKind Project was launched in 2021 to enhance the resilience of local social enterprises and underprivileged communities in weathering the impact of the pandemic. We piloted the project by working with one of our long-standing social enterprise partners, Dialogue Includes All, which operates Café Includes - a café run by a team of people with disabilities. Since the inception of the project in February 2021, Kenanga has undertaken various initiatives to enhance the awareness of Café Includes, amongst our stakeholders as well as the general public. As a result of these initiatives, Kenanga was able to help raise over 5,000 orders for Café Includes, which enabled it to weather the challenges of the pandemic and continue to employ all its employees. ADVANCING FINANCIAL LITERACY Amidst the pandemic, our team of experts at Kenanga continued to share their knowledge and insights through various industry financial literacy initiatives throughout 2021. COMMUNITY INVESTMENT Guided by our Sponsorship Policy, we strive to continue building collaborative partnerships with the communities we engage with. As we observe COVID-19 SOPs, we limited our external volunteering activities in 2021, but continued to support our communities, in particular through digital marketing and communication channels. Throughout 2021, we supported 11 charitable organisations, directly impacting 447 lives. Over RM689,000 was channelled towards community investments, of which slightly over RM164,300 was contributed specifically towards social enterprises including Silent Teddies Bakery, Dialogue Includes All (formerly Dialogue in The Dark) and Generating Opportunities for Learning Disabled (“GOLD”). Key events we participated in 2021 FSM One What & Where to Invest 2021 Product Briefing of Kenanga Sustainability Series: Frontier Fund for UOB Kay Hian Wealth Advisors Market Outlook for Whitman by Kenanga Investors New Fund Briefing of Kenanga Sustainability Series: Frontier Fund InvestSmart Fest 2021 11th Phillip Investment Conference 2021 – Exploring ETF Investing in Malaysia FIMM Annual Conference 2021 – The Next Normal Sustainable Finance Week at Dubai Expo 2020 – Innovation In Asset Management As A Driver For SRI Growth Refinitiv Malaysia Investment Management 2021: Growth through Prudent Transformation AFA-MPFC Virtual Webinar: Growth Hack the PV, PMT and FV of Your Financial Advisory Business
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