KENANGA ANNUAL REPORT 2020

102 4 1 2 3 5 6 7 SUSTAINABILITY STATEMENT Celebration of cultural diversity Onsite and virtual events were held to celebrate main cultural festivities throughout the year Celebration of heritage Founder’s Day is held annually to honour the heritage of Kenanga and the achievements of Founder Emeritus & Adviser YM Tan Sri Tengku Noor Zakiah SUSTAINABI L I TY STATEMENT Supporting the Underserved Kenanga has a long history of social responsibility interventions, ranging from philanthropic donations and outreach programmes to fundraising initiatives. While we continue to participate in these efforts, the core thrust of our community investment activities in recent years has also focused on supporting social enterprises that are working with marginalised communities, particularly people with disabilities. We offer these organisations continuous support that empowers them to make positive change and maintain a financially sustainable enterprise. Two of our longest standing social enterprise partners are Silent Teddies Bakery and Dialogue Includes All (formerly Dialogue In The Dark). The former is a Kuala Lumpur bakery staffed entirely by hearing-impaired youths, while the latter, spearheaded by disabled activist Stevens Chan, operates a café and an exhibition. With the COVID-19 pandemic severely disrupting the operations of these social enterprises, we extended direct financial aid to both groups, which was distributed throughout the year, in addition to the regular support we provide via purchases and fundraising activities. Community Investment Some of the community support activities in 2020 included: AREA INITIATIVES Support for Social Enterprises • Provided financial aid to Silent Teddies Bakery and Dialogue Includes All • Purchased crafts handmade by the Hazara refugee community via our partnership with social enterprise, Life2Life, which were distributed to employees for our Digital Family Day • Purchased gift sets from Dialogue Includes All and baked goods from GOLD 3C Bakers as corporate gifts