KENANGA ANNUAL REPORT 2017

Annual Report 2017 67 SUSTAINABILITY STATEMENT On a monthly basis, the Company’s Research team shares our views on the Malaysian market outlook via telephone interviews. This radio programme – Good Morning Bursa Malaysia is broadcasted to Thailand. One of the key initiatives was the roll-out of the KenTrade Trading Challenge, a simulated online stock trading contest designed to introduce stock trading to non-traders and to debunk the misconception that stock trading is complex. In 2017, the Challenge was given a new twist, with the ten (10) finalists being granted a total of RM1 million cash to trade on the bourse, transitioning them from a virtual environment to a live one. An annual Challenge, the programme has attracted over fifty thousand (50,000) sign-ups since its inception in 2014. Vigilant Risk Management and Internal Control Risk management is a crucial component in sustaining the Group’s continued growth. The Group manages risk as an integral part of its overall business strategy and guided by the principles of sound corporate governance to the assessment and management of risks. We are committed to ensure the long-term business viability that is in line with the Group’s business strategies. Please refer to the Statement on Risk Management and Internal Control set out on pages 56 to 58 of this annual report. Related policies and guidelines include: Group Anti-Money Laundering and Counter Financing of Terrorism Policy & Procedure Group Chinese Wall Policy Group Conflict Management Policy Related Third Party Transactions Policy and Procedure Group Data Protection Framework Group Competition Act Compliance Policy More details on page 53 of this annual report.